Wednesday, December 31, 2008

Fools, money, parted--you know the drill

One of the most overwhelming dangers of the Internet is the false sense of intimacy it provides. Even smart people can (and do) fall prey to this; back in the early days of "phishing" I thought I was updating some information for eBay and as a result got my bank account cleaned out. I got the money back but it didn't change the fact that I felt like a complete moron when I found out what had happened. A lot of times it takes situations like that to wake people up, but when something is glaringly obvious and still people fall for it, then whine about how they got ripped off? To paraphrase Seinfeld's Soup Nazi, no sympathy for you.

And so it is with me and Kimkins.

If you've been around the low-carb world for more than a couple of years you have undoubtedly encountered the sordid saga of one Heidi Diaz, who one day got it into her head that she wanted to be Grand Poobah of Something and came up with Kimkins, essentially a low-fat low-calorie low-carb plan. She created a website, charged people thirty bucks for the privilege of accessing her wisdom, and essentially had thousands of people falling all over themselves to sign up. The devotees raved about the ease of the diet and how wonderful "Kimmer" was and how beautiful she looked after losing all the weight and Heidi basked in all the attention. If someone dared to express even the slightest doubt about the Almighty Kimmer they were immediately banished from the cult website. At its peak Heidi was literally raking in millions of dollars--raising the admission price helped with that--and got Kimkins a cover story in Woman's World magazine.

As it's said, absolute power corrupts absolutely. Our Heidi got greedy and mean, and Kimkins wiped out in spectacular fashion complete with lawsuits galore. That didn't surprise me. What did surprise me were the enormous amounts of people who gladly handed over money to someone who, to her credit, never claimed to be a doctor or any sort of weight loss expert except for her personal experience. Hell, she even got people to work for her that had never met her in real life. And the merry chase she led Jimmy "Livin' La Vida Frankenfoods Low-Carb" Moore on when he was blustering all over the place that Kimmer was Teh Awesome was one of the best 'net trainwrecks I've ever seen. Now there are websites for "Kimkins survivors."

Back in the day for shits and giggles I checked out the Kimkins site. The first thing I saw was a picture of actress Jaclyn Smith. Below was a blurb along the lines of "Ask me, Kimmer, how I got to look this great!" When I pointed out on the forum I was visitng at the time that it was Jaclyn Smith, you would have thought I said "the Antichrist." "No, it's not, it's Kimmer!" cried the acolytes, even after I linked to a Jaclyn Smith fan site that had the identical picture. These same people were the ones crying loudest about how Heidi ripped them off when everything went down. Countless blogs kept track of the downfall, all outraged that they had been led astray by some fat housewife from California. And I just watched, and occasionally snickered.

A good rule of thumb to go through life with is don't give money to strangers. I have broken the rule occasionally, but never in large amounts. How often have we heard about someone supposedly down on their luck that everyone runs to give money to, only to learn that the whole story was bullshit? I've seen many instances on the 'net of this as well. If someone has their hand out asking for mandatory donations? Walk on by. I don't care if they're offering the secret to eternal life ... or a quick easy way to lose weight. If you're dumb enough to do it and get ripped off learn from the experience instead of whining about being a victim.

6 comments:

Anonymous said...

What a shame that you don't reveal your true feelings.

LOL

Yet another great post.

Miriam

OhYeahBabe said...

Please consider being more understanding of people who joined Kimkins after FIVE YEARS of being fed lies at the LCF boards. Heidi Diaz mixed enough partial truth and partial science into her persona to be convincing. People who followed her tips often did lose weight. (Starvation is good like that!) Beyond that, when people on those boards doubted anything about Kimmer - her story, her photos, her weight - their posts were deleted! So people who joined the website based on hearsay or the irresponsible magazine that launched her success were unable to find any truth when they researched the diet. Career scammers are able to pull stuff like that off. They are the ones at fault. Victims may learn a lesson from it, but they are blameless compared to the lying liar who lied to them.

Hindsight is awesome. If you have the facts it's easy to look at the situation and say 'gee, you were dumb to buy that!'

I never encountered Heidi Diaz or her scam until after suspicions started to grow. But even with all that I know, if I read the 'Ask Kimmer' thread at LCF, I can feel sucked in a little by what she has to say. She has one heckuva special talent for weaving a web of lies. Not everything she uttered was as easy to see through as that Kate Jackson photo!

OhYeahBabe said...

I forgot to add - thank goodness it isn't that way any more. If a person considering Kimkins does a google search, at least there will be SOMETHING besides Heidi Diaz lies and affiliate sites with phony success stories! That took a LOT of work!

Laser Rocket Arm said...

I was around when the whole Kimkins thing really got started, when Kimmer/Heidi was on LCF and everyone started encouraging her to start her own site. I mostly read and never commented, but I did when she announced that she'd be charging 30 bucks to access the site, claiming "administrative costs." I chimed in and said "so now you're going to charge for what up until now you've been giving away for free?" People immediately jumped down my throat. There were people who were obviously getting sick on Kimkins and STILL backing her up, so pardon me if I don't feel sorry for them. Perhaps if the cover story had been in Redbook or Ladies Home Journal instead of a crappy tabloid that's known for chirping "Lose Twenty Pounds This Weekend" next to a picture of a chocolate cake it might have had some credibility. Heidi pandered to the lowest common denominator from the start. This isn't hindsight. I was there and I was far from the only one telling people it was bullshit. I was just one of the few who didn't care enough to pursue it until I got banned. Heidi and her sycophants acted just like high school girls deciding who got to sit at the cool kids' table--pretty sad for ostensible adults, but then again I've learned in life high school never ends.

Anonymous said...

Ayup, and these purported "victims" are still getting loads of sympathy! Just chalk it up as stupid tax and resolve to be wiser in the future.

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